As the new business development and account manager for Emerging Cinemas, a digital cinema network, Christina increased affiliate membership from 15 to 40 in the first year. Focusing on historical theaters, museums, and small exhibition spaces, she became a Sales Representative for Panasonic Digital Projection Systems, assessing potential screening rooms and integrating affiliates with technical teams to set up theatrical exhibition requirements.

With in-depth independent and art house film acquisition knowledge and market research, she recommended new releases per regional markets, sought internal and external sources for cross-marketing promotions, and specialized in podcasting and film programming.